VisualStoriesThatMovePeople.
I create brands, identities, videos, motion graphics, and digital experiences that leave a lasting impression.
Disciplines
— Selected Work, 2023—2026
Crafted with obsession.
— What I Do
Six disciplines. One vision.
Multidisciplinary by design. Every brand, every frame, every pixel — built with the same relentless attention to craft and the same clear point of view.
Brand Identity
Identity systems that build recognition.
- Brand strategy and positioning
- Logo system and marks
- Typography and color systems
Video Editing
Cinematic edits that hold attention.
- Promo and brand films
- Social reels and shorts
- Documentary editing
Motion Design
Animated identity, in motion.
- Logo reveals and stings
- Motion identity systems
- Kinetic typography
Graphic Design
Print and digital, made with intent.
- Editorial design
- Posters and prints
- Packaging
Web Design
Sites that feel as good as they look.
- Brand and portfolio sites
- Landing pages
- Custom Next.js development
Creative Direction
End-to-end creative leadership.
- Strategy
- Art Direction
- Campaign Concepts
AT.
Abdullah Tharwat — Creative Director
— About
A multidisciplinary creative director shaping brands that resonate.
I'm Abdullah Tharwat — a Cairo-based creative director and the studio behind Visuals by Abd. I help founders, agencies, and growing brands turn vision into visual systems people remember.
My work crosses disciplines on purpose: a brand identity that translates seamlessly into motion; a video edit that carries the same DNA as the print collateral; a website that feels like the natural extension of an identity system.
— Process
Method behind the magic.
01
Discover
Deep listening. Brand audit, audience study, competitive landscape. We define what makes you unmistakable.
02
Define
Strategy, positioning, creative direction. The compass for every decision that follows.
03
Design
Identity systems, motion design, visual storytelling. Concept-driven, craft-obsessed execution.
04
Deliver
Launch-ready assets, brand guidelines, motion libraries. Everything you need to ship and scale.
— Kind Words
What clients say after we ship.
"Abdullah didn't just design a brand — he designed a system that thinks in motion. Six months in, every new piece of content feels unmistakably ours."
Lina Halabi
Founder · Aurora Studios
"The most disciplined creative I've worked with. Cinematic instincts, ruthless edit, and a level of craft you almost never see on tight timelines."
Marcus Chen
Creative Lead · Reflex