— About

Designer. Editor. Director. Maker.

I'm Abdullah Tharwat — a Cairo-based creative director working across brand identity, motion design, video editing, and digital experience. I run Visuals by Abd, a one-person studio for clients who want craft over template.

— Philosophy

Brand systems should move.

I don't believe in still brands anymore. An identity is no longer a logo file — it's a living system that has to perform in motion, on screen, in narrative, in real-world contexts most designers never test against. That's why I built a multidisciplinary practice. The same hand that drew the mark animates the title sequence, edits the launch film, and designs the website. The visual DNA stays intact across every touchpoint — because it has to.

— My Journey

How I got here.

2018

First commissioned identity

Started taking design seriously. Logos, posters, social. Self-taught, obsessive.

2020

Moved into motion

After Effects, Premiere, Cinema 4D. Brand work began moving — literally.

2022

Visuals by Abd launches

Studio model. Direct client work. Building a body of work with intention.

2024

Multidisciplinary studio

Brand identity, motion, video, web — all under one creative direction.

2026

Now

Working with founders and agencies on premium brand systems and visual stories that ship.

— Experience

Numbers that matter.

Eight years of practice, a body of work that's grown across more disciplines than most studios commit to.

8+

Years of practice

40+

Brand identities shipped

120+

Motion projects

12

Industries served

— Toolbox

The instruments behind the craft.

Tools change. The craft doesn't.

Design

Photoshop · Illustrator · InDesign

Adobe Creative Suite — daily drivers

Motion

After Effects · Cinema 4D · Blender

Motion + 3D for identity systems and launch films

Product

Figma · Framer · Notion · Linear

Interface design and project planning

Web

Next.js · React · Tailwind · GSAP

Custom builds, no templates

— What's next

What's next.

Studios collapse into platforms. Identities collapse into experiences. I'm building toward work that lives across every surface a brand touches — and tools that make that possible at our scale.

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